It’s hard to convince audiences that you care about diversity and when your own team doesn’t reflect those values. Start looking at your own organization and implement diversity hiring practices. Not only is this email database a best practice, but it helps you gather more insights and perspectives to correctly use diversity marketing strategies.
Use Inclusive Language and Images The language and images you use in marketing campaigns have a huge impact on audiences and are essential to conveying your message of diversity.
As mentioned above, there are many different categories of diversity that should be included in your strategies. than just trying to check a box for each category, make sure you really understand the types of diversity you want to represent. Take time to deep dive into each category and listen to what those groups say matters to them in representation.